Girls as young as 5 are concerned about body image. – CNN  

Lammily wants to change that.

We believe that if girls are encouraged to follow their dreams, without focusing on what they should look like, then they will grow up to be confident, strong, and powerful women.

That’s why we created Lammily, a family of dolls that look like real people because they are designed according to the proportions of an average 19 year old American person. This is a first for fashion dolls. Lammily dolls have appeared on CNN, ABC, Good Morning America, etc, and praised by Dr. Oz, Demi Lovato, Kristen Bell, Ashton Kutcher, and more.

By focusing on real life experiences, instead of appearances, kids are drawn to what is possible, like becoming President, an astronaut, or engineer.