Nickolay Lamm

What if Fashion Dolls Were Made Using Standard Human Body Proportions?

This is the question I asked myself after comparing fashion dolls to typical body proportions. The project was featured by HuffingtonPostTodayTimeLA TimesGood Morning America, CNNCBSCosmopolitanThe Daily Beast, BBC Radio and many other news outlets.

Many people were asking, “Where can we get a doll like this?”.

On March 5, 2014 a crowdfunding campaign was launched to make dolls with typical human body proportions a reality. More than 13,621 backers, preordered over 19,000 dolls. The crowdfunding was covered by HuffingtonPost, Time, USA Today, Upworthy, and more.

On November 19, 2014 the Lammily line of dolls went on sale and shipping to all backers began as well. At this time, Lammily also released Lammily Marks, a set of reusable sticker accessories for fashion dolls, allowing them to have stretch marks, cellulite, moles, etc. We also released the video below, which shows kids reacting to Lammily vs other fashion dolls.

The November 19 product launch was featured on CNN, ABC, Yahoo, BuzzFeed, and many other media outlets.

On September 22, 2015, Lammily launched for preorder the Photographer doll. The doll is set to start shipping in May, 2016.

On March 5, 2016, Lammily released a crowdfunding for the world’s first realistically proportioned male doll. The crowdfunding ended at $101,538, surpassing its $70,000 goal.

Lammily continues to receive national and international recognition for body positive toys through its innovative products.

About Nickolay Lamm:

In early 2013 I started creating researched based illustrations which often went “viral”. My projects are often covered by Huffington Post, Business Insider, Yahoo!, Buzzfeed, and more. You can see my work on my website,

One of these viral illustrations was what the media nicknamed “Normal Barbie”. That one project lead to the birth of Lammily.

Our Mission

Real is beautiful.  Lammily’s goal is to empower children of all shapes and sizes to develop self-esteem, have a positive body image and to be accepting of others. Lammily is the first doll to use realistic body shape and proportions in its design. Doll play is an important part of a child’s life as they grow, and we believe the Lammily doll is healthy and relatable and makes a positive impact on child development.

Lammily will show the world that what they may think are imperfections, are truly their most beautiful characteristics. In a world where children are bombarded with advertisements and images of unrealistic expectations, children begin doubting their beauty as early as age 9. Lammily is determined to change the lives of future generations by changing the standards, images and perceptions of how children judge themselves by showing that realism is truly beautiful.

We know that our Lammily Dolls can have an impact on our customers and can change how they see themselves and others.  We also believe in starting conversations and educating children about the real changes that occur as they grow older.