A mole. A bruise. A scar. A patch of cellulite. A flare-up of acne perhaps.
These are the nuances that mark us throughout our lives. Some will come and go on their own, some will require care, while others will prove permanent. In any case, they are inherent to us and at a certain point we just have to accept them!
Lammily Marks is a line of stickers that allows a new sense of individuality, expression, and identity. These removable and reusable stickers enable children to customize their doll.
Children love playing doctor: tending to wounds, putting on a bandage, and ensuring that their patient recovers quickly with some care and compassion.
They enjoy the opportunity to interact with their doll and to express themselves with a temporary tattoo.
Now, children have an empathetic companion alongside of them.
Ultimately, Lammily seeks to be true to you, and that’s why it’s so critical to embrace all of the elements that make us who we are.
Some injuries and surgeries leave children with a scar that will be visible for the entirety of their lives. It’s a source of self-consciousness and discomfort, something they feel has to be hidden away or concealed. Yet, there should be no pressure to hide! We are all different and wonderfully unique, and difference is something to be embraced wholeheartedly rather than shunned.
Lammily wants to ensure that all our differences can be embraced and finally made visible.
Our society hasn’t allowed for the representation and depiction of deemed “imperfections” because we’re all so fixated upon ideals of beauty and flawlessness.
Why do we Photoshop away freckles, hairs, moles, and cellulite?
Is it to convince ourselves that we can escape or transcend the inevitable?
In spite of our attempts to create perfection, these aspects exist and confront us in the reflection we face in the mirror.
The reality is that all of these concealed features are beautiful. Of course, this requires us to approach beauty from a different angle. Beauty doesn’t have to be pleasing to the eyes, or a shining beacon of light.
Beauty is simply reality.
It is the fiber of humanity.
The little striking details that make each of us complete.
By Emily Lamm