They gave kids a Barbie doll and a doll with realistic proportions. What they say next really says it all.

Barbie has been criticized for decades for her unrealistic proportions. But In 2014 an artist gave kids a doll based on the proportions of the average 19 year old American woman and a Barbie doll. Why are Barbie’s body proportions an issue? According to BBC, all four of Barbies’ body shapes, including those recently released […]

Lammily In Knowledge@Wharton show on Wharton Business Radio

from … Reed: That’s a great point. I think it’s hard to disentangle the reasons why these numbers may be dropping so much for Barbie. To what extent do strategies like this appear to be more desperate attempts at marketing gimmicks at the 11th hour correlated with sales dropping and things of that nature? Don’t […]

How does ‘Curvy’ Barbie compare to the average woman?

We think that Barbie’s Evolution is a step in the right direction, it validates what Lammily started in 2014. How do the new dolls’ measurements stack up? We found an article from the BBC which we pasted below… From BBC… The 1:6 calculations reveal that Curvy Barbie would have a UK size 6/8 waist (63cm […]

What does ‘Curvy Barbie’ compare to the realistically proportioned Lammily doll?

If you put ‘Curvy Barbie’ next to Lammily, how would they compare to one another? And how does each compare to the typical proportions of the average woman? On the left is ‘Curvy Barbie, in the middle is a model based on the proportions of the average woman, and on the right is Lammily.     […]

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